I think a show exploring this American subculture could be very interesting and entertaining. It could go from Northern to Southern California and include visits to placees like: Farm Sanctuary (a sanctuary for rescued farm animals, in Northern California), Millennium restaurant (probably America's best vegetarian gourmet restaurant, in San Francisco), The Supreme Master Ching Hi International Vegetarian House (an Asian-themed vegetarian restaurant with a plethora of mock meat dishes, in San Jose), and the Genesis Awards (a formal awards ceremony for media productions that raise awareness of animal issues, held every March in Beverly Hills). Also, there is a tofu festival in LA, which I believe is in August.