The bright pink, "glow-in-the-dark" Jesse Jones hot dogs are famous throughout rural Virginia, and they have long been a tradition at NASCAR races at Martinsville Speedway. NASCAR drivers and crew memembers now regularly engage in hot dog eating contests whenever the series stops at Martinsville twice a year. Perhaps Adam could take on some world-class race car drivers in an eating contest that involves a truly one-of-a-kind hot dog.