great mix between sport and food. this would be a great crossover.

http://www.krispykremechallenge.com/nabout.html

The Krispy Kreme Challenge is an annual,
student-operated race in Raleigh, North Carolina
benefiting the NC Children's Hospital. Beginning
in 2004 with a mere 12 participants, the race
has grown exponentially to a whopping 3,000
runners in the 2008 race and has rapidl y become
one of NC State University's newest traditions.

Beginning at the NC State Belltower, each runner
runs 2 miles to the Krispy Kreme store located
on Peace St. in Raleigh. After downing a full dozen
of the famous Krispy Kreme doughnuts, the runner
must run the two miles back. All in one hour.

The challenge attracts a wide range of runners from
beginners to serious competitors hailing from all
corners of the country. With an expected participation
of 5,000 runners, we are expecting the 2009 race
to be our greatest (and most beneficial) race yet.