Great food, people, not to mention many unique land features, such as the Table Lands. Here's a few links to check out...

http://www.troutriverpondboattour.com/
http://www.grosmorne.com/victorianmanor/seaside.htm
http://www.stjohns.ca/index.jsp
http://www.heritage.nf.ca/environment/table.html
http://www.canada-photos.com/tablelands-photos.htm
http://www.pc.gc.ca/lhn-nhs/nl/meadows/index_e.asp

And if you go (which everyone really should at least once in their lives), check out the Humber Valley Strawberry Festival!